Archived Story

Mark Dyer’s ProCAT captures memories for a lifetime

Published 2:53pm Monday, March 4, 2013

By MOLLIE BROWN / Community Columnist

I’m questioned every day. “Will you put my clothes in the dryer?” “Will you pick up shampoo at Walmart?” “What’s for supper?” But I’ve never been asked to help film a commercial until ProCAT Audio/Video’s “jack of all trades” Faye Ashley contacted me.

It wasn’t my experience as wife/mother/columnist that qualified me.

Dyer. (Contributed)
Dyer. (Contributed)

“Mark asked me to find someone who had a similar personality as me, about my age, to make an intro for an advertisement,” Ashley said over the phone. “I told him I only knew one person as crazy as me, but she’s younger.”

In light of other things I’ve been called, crazy is a compliment and I agreed to help. Entrepreneur ProCAT owner Mark Dyer, a CHS graduate, has tried his hand at several different businesses.

“The name ProCAT actually started before I could drive,” Dyer said. “When I was 15, I started a car detailing business, Professional Car Appearance Technicians, and shortened it to ProCAT. When I got my license I bought inexpensive cars that only needed a thorough cleaning and resold them for a profit. Getting stuck with a van and the idea to load it with DJ equipment and perform at proms and other events is when my business expanded. My first was Montevallo High School’s 1985 prom.”

DJ’ing led Dyer to a full-time videography career. He, along with 27 full- and part-time employees, attend arts-based events to capture memories for participants. Preparing for an event involves preparing DVDs, rolling large equipment crates onto trailers, driving short or long distances which could include overnight stays and setting up the recording equipment and sales area. Orders of the 100 percent satisfaction money back guaranteed memory DVD is available within 30 minutes of the performance.

In addition to success in the music and video industry, Dyer holds a pharmaceutical degree from Samford University. Before going full-time in videography, he created a home delivery medical service business in the ProCAT office building. One of its rooms is called “the pharmacy” and still has the lab sinks and high countertops.

Another service, Themecrafters, provides props and decorations for events. Visit procatav.com for more information or call 1-800-879-4228.

Mollie Brown is a business columnist for the Shelby County Reporter. She can be reached at dmjhb1@bellsouth.net.

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