Baker’s Famous Pizza packs a lot of personality for a small space.

Located in Shades Mountain Plaza in the heart of the Bluff Park, the two-table restaurant has red-painted walls adorned with framed photos of past trips to Yosemite National Park. An autographed picture of “The Boss,” rock singer Bruce Springsteen, also hangs on the wall — a memento of the 103 concerts owner William Frank “Jesse James” Baker has attended (Baker plans to attend four Springsteen concerts this summer).

“Yes, he is hardcore Bruce Springsteen and Yosemite,” said restaurant manager Sarah Knight of Baker. “He’s a very, very cool boss.”

Knight is perhaps better known among customers as “Alice” — the nickname she was given after hiking trails with Baker, who’s big on nicknames. “He picks an employee and pays their way to Yosemite,” Knight said. “He’s taken me three times.”

The staff of 10 is like family, Knight said, with Baker demanding the very best in customer service and taste…

To read more about Baker’s Famous Pizza, check out the May 2014 issue of Hoover’s Magazine. Find your copy here.