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FROM STAFF REPORTS 

AUSTIN, Tx. – AmFirst was among 180 credit unions nationwide named winners of the prestigious Diamond Award, the Marketing, PR & Development Council’s annual competition for marketing excellence.

AmFirst received Diamond Awards in the following categories:

• Social Media: 12 Days of Giveaways campaign
• Brand Awareness: KidsFirst campaign
• Out of Home: Jacksonville State University partnership
• Community Partnerships & Relations, Endorsements or NIL Efforts: Jacksonville State University partnership
• Email – Single or Series: Rewards Points email
• Ongoing Event: Better Basics Birmingham partnership

The Marketing, PR and Development Council of America’s Credit Unions also announced the list of all winners for its annual Diamond Awards, recognizing the best marketing campaigns in the credit union industry from the past year. With more than 1,400 submissions nationwide, the Diamond Awards celebrate the most impactful marketing initiatives in the industry. This year, winners were selected from 180 organizations across 42 states.

“At AmFirst, we strive to connect with our members and communities in meaningful ways, and these awards are a testament to that commitment,” said Kevin Morris, president and CEO of AmFirst. “I want to thank our team for their creativity and passion and our members for their trust and support. These honors inspire us to continue pushing boundaries.”

For more than 30 years, the Diamond Awards have recognized excellence in credit union marketing, aiming to set the standard for creativity and effectiveness in the industry.

“AmFirst is honored to be among this year’s winners and remains committed to delivering innovative financial solutions while strengthening community relationships,” read an official press release by AmFirst.