UM professor and student publish paper
Published 12:00 am Friday, May 23, 2008
FROM STAFF REPORTS
Helen Moshkovich, associate professor in the Michael E. Stephens College of Business at the University of Montevallo, and MIS senior Jaidrea Ford of Tuscaloosa have had their paper “Influence of Previous Experiences on the
Acceptance of Mobile Commerce: A Pilot Study” accepted for publication in the June issue of Business Journal for Entrepreneurs.
The paper is a result of Ford’s participation in the McNair Scholars program in 2006-2007 with Moshkovich being her faculty mentor.
The study investigates attitudes of students toward engaging in mobile commerce based on their experiences with mobile phones, e-commerce and credit card use