Bunn publishes marketing paper

Michele Bunn, an assistant professor in the Michael E. Stephens College of Business, has had an article, “Stakeholder Perceptions and Implications for Technology Marketing in Multi-Sector Innovations: The Case of Intelligent Transportation Systems,” accepted for publication in a special issue of the International Journal of Technology Marketing on “R & D, Innovation and Marketing — How to Convince Internal and External Stakeholders of Technological Innovations.”