Ballantrae unveils new Web site

Published 1:37 pm Wednesday, July 1, 2009

Should you lay up on the No. 18 hole at Ballantrae Golf Club or go for it in two?

The answer to that question, and more, can now be found on Ballantrae’s newly revamped Web site, BallantraeGolf.com.

The site has allowed golfers to book tee times for some time, but the new features offer an overview of the course, tips on how to play each hole, enlargeable pictures of each hole and a downloadable scorecard.

For example, if you scroll over the No. 18 hole on the course overview, it reads, “Play towards right center of fairway and green – approach plays much longer than yardage indicates!”

“Our members and our pros love sharing advice on how to enjoy a friendly game at Ballantrae, so it just makes sense to put this kind of information on our Web site,” said Butch Byrd, Ballantrae general manager.

For those interested more in the facilities than the golf, the new site also features a floor plan of the clubhouse and a photo gallery tour.

“This is an easy way to get a feel for what you’ll see when you come to Ballantrae,” Byrd said. “This is a game that’s all about visual experiences – being outdoors, seeing great views, relaxing at a clubhouse grill with friends once you’re through. All of this has been incorporated in the new Web site.”

Eva Shepherd, the city of Pelham’s marketing director, said the new Web site is part of the city’s new campaign promoting recreational opportunities.

“I think so many people are shopping over the Internet and we want to give them the opportunity to see and tour our facilities before they even get there,” Shepherd said. “We’re trying to simplify things for the people who live in and for the people who visit our city.”

The city currently has 360-degree visual tours of the ice rink and ballroom facilities on the Civic Complex Web site.

Shepherd said the city is working on more interactive features to all the city’s Web sites, including adding booking features and menu options for the complex banquet facilities.

“We’re fortunate to have everything from ice hockey to mountain biking in our own backyard. Mayor Don Murphy’s tagline is, ‘Let’s Play in Pelham,'” Shepherd said. “We’ve found that many people who come here, first, to play, decide to stay and make Pelham their home.”