Communications veteran working to make nation’s truck drivers healthy

Published 1:52 pm Monday, June 4, 2012

HTAA President Rusty Schoenfeld with truck driver and HTAA spokesperson, Glenn Keller Sr., at the April Health and Wellness Summit in Atlanta. Behind them are two of the new 18-wheeler trucks provided to HTAA by truck manufacturer Navistar, a HTAA sponsor, for use by Keller, who is one of the “Lucky Seven” in CNN’s Fit Nation challenge. (contributed)

By SHELBA NIVENS / Community Columnist

“After hearing that over the road professionals now have an average life expectancy of less than 60 years, I was concerned and wanted to know what I could do to help them change this,” said Rusty Schoenfeld of Chelsea.

So, after 35 years with the Bell telephone system, working his way up from technician to executive vice president running a $300 million dollar division for BellSouth/AT&T, he retired and joined the Healthy Trucking Association of America (HTAA) in 2008.

Today he is president of the organization.

According to their website, “HTAA is a national, non-political, non-profit association formed to provide drivers with the resources they need to live healthier and longer lives, and to provide trucking companies with resources to assist their drivers with healthier lifestyles and help.”

Its Driver Vitality Program identifies a driver’s health problem, lays out a plan for the driver to follow, provides resources the driver needs, then rewards the driver for his or her efforts.

“HTAA’s Healthy Trucking PAYS plan will actually pay 10,000 (obese) drivers over $800 just to lose weight,” Schoenfeld said.

This year, as part of its Fit Nation program, CNN has selected seven viewers to train for the Nautica Malibu Triathlon. HTAA’s spokesperson and Premier Healthy Trucking Driver Glenn Keller Sr., a Texas truck driver and over-the-road minister, has been chosen as one of the “Lucky Seven.”

Keller stands 5’6” and weighs more than 300 pounds. “It’s only by the grace of God that I’m not suffering with hypertension or diabetes,” he said. “When I saw the Fit Nation challenge, it seemed like an excellent way to get fit while being held accountable.” His goal now, he said, is “To get in shape and spend my life encouraging others to do the same.”

Each year, the HTAA holds a Healthy Trucking Summit — a health and wellness event and a source of education and resources aimed at improving the health of our nation’s professional driver population. This year the Summit was held April 24-26 in Atlanta.

“We have at least a booth at all major trucking shows,” Schoenfeld said. Their next show is a Healthy Trucking Pavilion at the Great West Truck Show in Las Vegas June 14-16, he said.

They also work with state trucking associations to reach more drivers. Their goal is to reach every driver in the country with their health programs.

For more information call 800-800-1198 or check


Shelba Nivens can be reached by email at