By EMILY SPARACINO / Staff Writer

MT LAUREL – The town of Mt Laurel is in the midst of a revitalization process aimed at growing the community and reinforcing the core values on which it was established more than a decade ago.

Mt Laurel’s real estate and sales team has welcomed three new members, and the town unveiled a redesigned website in late January.

“It’s an exciting time to be here,” Marketing and Community Relations Manager Julianna Vance said. “There are so many new things that are coming.”

Vance joined the real estate team in January and is overseeing the town’s advertising, marketing outreach and social media campaigns, including the redesigned website, Mtlaurel.com, which went live Friday, Jan. 30.

Jay Page started as president and general manager in July 2014, and Ray Jackson became vice president of sales and marketing in December.

“We intend to maintain and promote the town’s natural beauty and protect the original vision as the ‘neighborhood in concert with nature,'” Page said in “The Mt Laurel Connection” newsletter. “The team is also committed to growing Mt Laurel with the focus on long-term success and relevance. This includes focusing on sustainability by having a renewed interest in saving trees, using the indigenous stone and including energy-saving features in new home construction.”

Page’s responsibilities with EBSCO also include EBSCO income properties, EBSCO Realty and the company’s various investment properties in Alabama, according to the newsletter.

Mt Laurel’s corporate community team spearheaded the website redesign.

The website features aerial video footage of the community captured with a drone, along with a logo bearing the words “Live More Fully.”

“The aerial photography makes all the difference,” Vance said, adding that the footage spans the entire neighborhood and lake. “We had a website. There had been improvement made to it, but it needed an overhaul. We’re really trying to illustrate our ‘Live More Fully’ logo.”

The website also highlights the town’s core values: Community, Respect for Nature and Commitment to the Future.

“There’s a strong sense of community, a strong sense of ownership,” Vance said. “People will pitch in. Everyone’s very generous to help.”

Jackson noted the town’s “respect for nature” relates to preserving as many trees as possible when building homes.

“We clear just enough trees to build the home,” Jackson said. “We have tree-lined streets.”

At 5 feet wide, the sidewalks in Mt Laurel are broad to allow pedestrians plenty of room to walk between their homes and school and commercial areas, Jackson said.

“You can walk your child to school,” he said. “It’s a very walkable community.”

Vance said the town is debuting three new floor plans for homes on the website, and a model home with the Cherry Laurel plan is set to open in April around the time of the town’s annual Spring Festival.

“We want to build timeless homes,” Vance said. “We want to stay relevant.”

Mt Laurel currently has about 200 homes, but “we’ve got lots of room to expand,” Vance said.

“We’re basically re-launching Mt Laurel,” Jackson said. “We’re bringing a lot of energy back to the community.”

For more information about Mt Laurel, visit Mtlaurel.com or call 408-TOWN.