Mspark names Steve Mitzel new chief executive officer

Published 4:32 pm Wednesday, September 30, 2015


HELENA–Mspark, a results-oriented direct mail and marketing services company with the proven ability to deliver measurable results and positive ROI in markets across America, announced that it has named Steve Mitzel chief executive officer, effective immediately.



Mitzel replaces Albert B. Braunfisch, chairman of the board at Mspark, who has served as interim CEO since April 14.

“I’ve had the pleasure of knowing and working with Steve for many years and have seen, first-hand, the business expertise that he will bring,” said Braunfisch. “In addition to having an extensive, successful background in all aspects of direct mail, Steve is a strong leader and an exceptional strategist who knows how to produce results. I look forward to seeing Mspark evolve under his leadership.”

Mspark’s corporate office is located in Helena with production facilities located in Alabaster, Moody and Indianapolis, Ind.

Mitzel commented on the great opportunity to take over his new role at Mspark.

“This is a great opportunity for me to leverage my industry experience to enhance Mspark’s position as a marketplace leader,” said Mitzel. “I’m very happy to be a part of the Mspark team and am eager to get started.”

Prior to joining Mspark, Mitzel was president of C Street Solutions, a Suffield, Conn., based consulting firm that he founded in November 2014.

Before that, he worked for 14 years at Valassis Communications in various executive level roles of increasing responsibility culminating in general manager and senior vice president-shared mail.

In this position, Mitzel had P&L responsibility for a $1.4 billion direct mail division that contributed 90 percent of profit and 65 percent of revenue for the entire company.

Earlier in his career, Mitzel served in finance and accounting roles at Dynamis Solutions, SmithGroup and PricewaterhouseCoopers.

Mitzel holds both an M.B.A. and a bachelor’s degree in business administration from University of Michigan.

Mspark is a privately held, national provider of shared mail services and has partnered with clients to deliver reliable advertising solutions since 1988. Mspark is uniquely positioned with access to more than 22 million U.S. households in 27 states and more than 550 markets.

The corporate office in Helena is located at 5901 Shelby County 52 East.

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