Tourism workshop aims to highlight county attractions

PELHAM – What fun recreational activities are located in Shelby County? To begin answering that question, the Greater Shelby County Chamber of Commerce’s Tourism and Recreation Work Group is hosting an informational workshop on Thursday, March 22, at 11 a.m.

The workshop will be held at Holiday Inn and Express, located at 260 Cahaba Valley Road in Pelham.

“The primary purpose of hosting the Tourism and Recreation Workshop is to help get the word out about the fantastic locations we have in Shelby County for tourism and recreation activities,” said Doug Adair, executive director of the Alabama Wildlife Center and chairman of the Tourism and Recreation Work Group. “There are so many great opportunities, and this workshop offers a one-stop clearing house for literature and ideas from a host of tourism and recreation entities.”

Adair said he encourages regional managers, general managers, sales directors and owners of area hotels to attend the workshop.

“Attendees will have access to a wealth of information, at no cost, to share with front-line employees during training,” Adair said.

The overall goal is to generate an informational piece that may be distributed to hotels, restaurants, tourist attractions and other access points around the county to be shared with visitors coming to the county.

Lisa Shapiro, GSCCC director of communications and marketing, said representatives from area attractions – such as local wineries, historical locations, bowling lanes, ice rinks, museums, theme parks, golf courses, rec centers and sports and outdoor activities – should also attend the event.

“We really want to inform people on what there is to do in Shelby County,” Shapiro said. “Information will be given to hotel decision-makers so that they can take it back to their frontline employees for training purposes.”

There is no cost to attend, however registration is required. Please register by visiting Shelbychamber.org. Lunch will be provided.