Salvation Army launches Red Kettle Online
Published 3:27 pm Thursday, December 7, 2023
FROM STAFF REPORTS
As the trend in America leans towards relying less on physical currency, The Salvation Army is making it easier than ever to support its Red Kettle Campaign online. In addition to dropping cash in the iconic red kettles outside stores, everyone can make a difference from their phones or computers at Birminghamkettle.org.
The Salvation Army’s needs are greater this year as higher inflation, combined with the end of government stimulus checks and increased mortgage rates, have pushed more working families into housing insecurity and financial hardship.
“This campaign isn’t just about raising funds; it’s about offering stability and solutions for individuals and families in need,” said Major Robert Lyle, Commanding Officer of The Salvation Army. “We face the challenge of meeting the sharp increase in requests for assistance while experiencing a drop in donations to our red kettles, primarily due to reduced foot traffic and a declining use of cash.”
The Salvation Army invites the community to donate directly or inspire giving by starting their personal online fundraiser at Birminghamkettle.org.
“We’re excited about the opportunity for our community to set up their very own virtual red kettle, either as an individual or as part of a team,” Lyle said “Spread the word on social media and invite your friends, family members, or coworkers to donate and help reach your fundraising goal.”
The Salvation Army serves individuals and families confronted with unexpected and often devastating crises through the community’s support. Last year, The Salvation Army served over 20,000 individuals and families, providing meals to the chronically hungry, shelter to those experiencing sudden homelessness, and assisting families with financial support to remain in their homes. The organization raised this year’s fundraising goal to $250,000 to meet the increased needs they are anticipating for this holiday season and beyond.
Donations are about more than holiday meals; they’re about helping families remain in their homes and ensuring food for neighbors in need.
“Every dollar raised in our Red Kettle Campaign stays here in our community, making a direct impact. It means a meal for someone hungry, keeping lights on for struggling families, and providing ongoing support and hope to those in crisis,” Lyle said.
Celebrating its 133rd year, The Salvation Army Red Kettle Campaign is one of the world’s oldest and largest charitable campaigns. Each year, it raises millions nationwide, providing shelter, meals, financial aid, educational programs for children, disaster relief, and much more to America’s most vulnerable populations.