Native Beach Boutique celebrates 20 years in Helena

Published 4:42 pm Friday, September 13, 2019

By GRAHAM BROOKS / Staff Writer

HELENA – For 20 years, Native Beach Boutique owners Becky and Laura Tate, along with Mike Tate, have been a fixture in the city of Helena, helping thousands of clients achieve a better sense of style while offering exceptional customer service.

September 2019 marked the 20th anniversary for the family owned and operated business as the Tates welcomed familiar faces into the boutique on Friday, Sept. 13, to celebrate with refreshments and reminisce on the last two decades.

After starting as a tanning salon the first nine years of business, Native Beach then expanded to become a boutique, which they have operated the last 10 years.

“Me and mom started it and then eventually we added dad to the schedule,” Laura Tate said. “We got so busy that he left his job and came here to help. Now we have a staff of 10 employees.”

The boutique located at 4700 Shelby County 17 next to the Publix Shopping Center in Helena now boasts more than 14,000 tanning clients who continue to show the business support.

“We strive on customer service here at Native Beach, that’s just what we’re all about,” Laura Tate said. “Sometimes women walk in here and they just don’t know how to put together an outfit and that’s what we specialize in. An outfit for a date night or any special occasion but we offer a little of everything.”

In addition to unique, trendy and affordable clothing, the boutique sells shoes and accessories and offers a full-service tanning salon. The tanning salon offers three different levels of tanning with packages to accommodate different customer’s needs.

“When we first opened here the only thing in this area was the CVS Pharmacy,” Laura Tate said. “We’ve watched the town grow and now everybody knows us. We’re like family and the whole community thinks of us as family.”

Native Beach Boutique’s hours of operation are Monday through Friday from 9 a.m. to 9 p.m., Saturday from 9 a.m. to 6 p.m. and Sunday from 1-5 p.m.

In addition to in store shopping, the boutique also offers online shopping and shipping.

For more information on Native Beach Boutique, visit or visit them on social media at or